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Lead Generation and Prospecting - The Appointment Setting & Prospecting service drives qualified sales and business opportunities to sales force. To ensure the quality of the prospect, PRC starts by analyzing the lead data and training ourselves in brand and product.
- We work alongside our clients to develop compelling offers and solutions for the opportunities that we will be engaging. We test and refine these offers until a well-articulated sales and marketing message has been created. PRC then begins the call marketing phase of the process which includes constant tracking and monitoring our performance, our quality, and the ROI that we are delivering for our clients.
Full Customer Acquisition - Full Customer Acquisition completes the entire sales cycle on behalf of the client. PRC manages the full customer acquisition process for many of our clients utilizing true relationship-based selling techniques.
- Our sales consultants are trained to access executives within the target list that have signature authority for high-value purchases and can engage these executives in meaningful dialog until they ultimately create an urgency to act. PRC clients determine at what phase of the relationship they would like to transfer the opportunity over to their sales team, or if they want us to take the opportunity all the way to ‘close.’ Behind all of prospect-facing actions are a host of testing and tracking tools to ensure that we are speaking to the right target market, utilizing the most appropriate technique, and delivering results with the most impact.
Account Development - For clients focused on maximizing long-term customer profitability, PRC provides an outreach program that systematically develops and nurtures existing customers while delivering the appropriate message at a predetermined frequency.
- Today, PRC clients leverage our Account Development practice not only to support up-sell and cross-sell initiatives, but also as a communication strategy for providing customer education, changing customer behaviors, reinforcing or changing the way customers perceive their brand, increasing brand recognition and awareness, improving and maintaining business intelligence, and gaining insight directly from the voice of the customer.
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